“The co-op has had a life-long impact on me. For me, REI is synonymous for connecting with the outside and family. Growing up, my Dad was a former park ranger, and our weekends and vacations were filled with hiking and camping, and many of those trips started at REI,” said Cameron. “I consider this an incredible opportunity but also a great responsibility to get to help grow and progress an organization that is focused on making the outdoors accessible for all.”
Hall joined the co-op in 2019 as senior vice president, chief financial officer and currently leads strategy, sustainability and finance. She will “take on a broader set of organizational responsibilities in her new role, leading the co-op’s efforts to build a future-looking, customer-centric supply chain while continuing to decouple REI’s growth from its carbon footprint,” said REI.
“I came to REI because I was inspired by the co-op’s purpose and excited about the opportunity to steward the financials of an organization working to truly make a difference in the communities we serve,” said Hall. “As the co-op continues to grow, my role will be to ensure that growth happens sustainably—while building a seamless experience for our customers and members.”
Long joined the co-op in 2019 to lead REI’s marketing organization and membership work. Since then, “Long has been a champion for the co-op’s membership transformation, racial equity strategy, local marketing efforts and impact work. In her expanded role, she will continue to drive a bold vision for the future of membership and the co-op’s marketing and brand efforts connecting more people to everything the co-op has to offer and welcoming the next generation of members,” said REI.
“Serving the co-op as we work to grow our member community to 50 million people, reflective of the diversity of the U.S. over the next decade, is a once-in-a-lifetime opportunity and great honor,” said Long. “The work ahead is so meaningful, and I can’t wait to help lead us toward this north star.”
