Registration for the virtual 2021 PGA Merchandise Show, January 26 to 29, 2021, is open for PGA and LPGA Members, golf buyers and industry professionals at PGAShow.com. Registration for media will open shortly.

The 68th edition of the PGA Merchandise Show shifts to an all-virtual format. The platform will feature new product launch events, exhibitor showrooms, e-commerce applications, education sessions, industry presentations, one-to-one meetings, group networking, special events, and PGA/LPGA player engagement programs.

Exhibitors include new companies, traditional market exhibitors and manufacturers including aboutGolf, Ahead, Bridgestone Golf, Bushnell, Callaway Golf, Cleveland/Srixon/XXIO, Club Car, Cobra Puma Golf, Donald Ross Sportswear, Dunning, Ecco, E-Z-GO, FlightScope, FootJoy, Foresight Sports, Greg Norman Collection, Imperial Headwear, Mizuno, Pukka, Pride Sports, Skechers, Sterling Cut Glass, Titleist, Toptracer, Under Armour, U.S. Kids Golf, and Yamaha Golf Car and more. Multiple exhibitors will host virtual product launch events, merchandise education sessions, video demonstrations, and one-to-one buyer virtual meetings.

Complimentary industry presentations and a virtual education conference will offer professional development opportunities. Also, the NGCOA’s Golf Business Conference will take place on the PGA Show virtual platform, January 25-27, 2021. While access to the virtual marketplace, industry presentations and multiple education sessions are free, the full Education Conference of more than 30 virtual live and on-demand seminars is available to PGA and LPGA Members for $95 and all other industry professionals for $125. Education details and registration are available during online event registration at PGAShow.com.

Marketplace appointment scheduling will be available prior to PGA Show Week in January, with full event content provided live during PGA Show Week, January  26-29, and available on-demand for an extended time after the PGA Show concludes. The exhibitor marketplace will remain open on an ongoing basis to help exhibiting companies and buyers drive commerce throughout 2021.

Callaway Golf, FootJoy and Titleist are Platinum Sponsors and Cobra Puma Golf is a Gold Sponsor of the 2021 PGA Show Virtual Experience and Marketplace.