At the recent grand opening of Reebok's new Rbk Concept store and Showroom, Reebok Chairman Paul Fireman and Governor Arnold Schwarzenegger join forces to support and celebrate “Arnold's All-Stars After-School Adventures,” a program which promotes academics, athletics and 'attitude' to California's youth.
The event at the Reebok store highlights two of Governor Schwarzenegger's primary objectives: to enhance California's business climate and to further invest in the future of California's youth. Fireman and Governor Schwarzenegger strongly believe that making an investment today in the lives of young people means making a long-term and important investment in the economic development of the entire region.
At Reebok's West Hollywood Rbk flagship location, Fireman will present Governor Schwarzenegger with Reebok's donation to the program. “Arnold's All- Stars and its mission to provide California's youth with critical academic, athletic and culturally relevant programs is something that should be not only recognized, but sustained,” said Fireman. “Reebok is proud to sponsor this program because helping kids today means supporting the generation that will be responsible for building and maintaining the state's economic infrastructure tomorrow. And that's an investment we should all be committed to making.”
“Arnold's All-Stars,” an after-school program established in 2002 by Governor Schwarzenegger, provides Los Angeles middle school students with positive academic, athletic, fitness and cultural opportunities. There are currently more than 1,000 students attending the program daily.
Fireman noted, “California's business-friendly climate and its recognition as being the sports, fashion and entertainment capital of the world played a significant role in Reebok choosing to open our flagship store in that important market.” Fireman added, “Rbk is the leader in the fusion of sports, fashion, music and entertainment, and selecting a location on Robertson Boulevard, known for its posh and high-end celebrity clientele, was a logical decision for the brand.”
Rbk on Robertson is a state-of-the-art Concept Store and Showroom that gives consumers the ultimate Rbk experience. This venue — which includes a 3,300-square foot retail store, a VIP lounge and a product showroom that converts to a screening room, represents the dynamic fusion of sports, music, entertainment and technology.
