This week Reebok unveiled the first interior visuals of its new global headquarters “the Home of Fitness” located in Boston’s Seaport District.
Located at 25 Drydock Ave in the Innovation & Design Building, Reebok plans for the space to be among the most innovative and healthiest workplaces in the U.S.
The new renderings showcase the fourth and fifth floors of the building, including the main arrival experience and reception area, as well as the work café.
Main Entrance And Reception Area – Articulation of the Reebok Delta as the first impression upon arrival at the concierge desk. Digital display component to showcase a rotating display of brand messaging, product campaigns and more
Reebok Work Space – Alternative activity-based work zone and meeting locations to encourage collaboration with a comfortable and light-filled environment, and amazing views of Boston’s skyline.
Work Café – Additional meeting space for employees Grab & Go style food offering and adjacent sit-down café. Multiple seating zones including bar height, booths, round-group and lounge setting. Stadium bleacher seating for large group events and meetings
“The new home of fitness will be more than just an office building, it will be a workplace unlike any other in an amazing part of the city,” said Reebok’s Vice President John Lynch. “It will be a great environment to inspire Reebok to make the best fitness products in the world. These new visuals show that the new space is modern, beautifully designed, and innovative while retaining the authenticity of this historic building.”
“We chose to partner with Gensler on our new home because not only are they an internationally renowned architecture firm, but they alsounderstood our vision of creating a collaborative workplace that will help our brand improve performance and represent our unique company culture, grounded in our passion for fitness,” said Lynch.
“We are inspired and energized by Reebok,” said Arlyn Vogelmann, studio director and principal at Gensler. “Together we are creating a new world-class headquarters experience for both their staff and customers that will allow them to provide the most active and healthy workplace, attract top talent, and showcase the brand in the best possible way,”
Reebok intends to move into the new building in Fall 2017.
Photos courtesy Reebok