Reebok has named the Tribal DDB New York office as its digital agency of record (DAOR) on a global basis.  This move represents a further expansion of the relationship between DDB Worldwide Communications Group and Reebok.  Tribal DDB's sister agency, DDB Berlin, serves as Reebok's global agency of record.

“This is a phenomenal opportunity with a brand that we're all passionate about in a category that's simply a lot of fun to work in,” said Robert Rasmussen, Chief Creative Officer, Tribal DDB U.S.  “Since I joined the agency, we've focused on building even further on our world-class, cross-disciplinary creative team, and now we're able to hit the ground running with innovative projects that stretch beyond the world of advertising.”