Reebok International Ltd. kicked off a program to help students get more engaged in human rights issues. The Reebok 4 Real Human Rights Student Advocate Program, an evolution of the Reebok Human Rights Award Program, aims to provide opportunities for students to become human rights advocates.
Beginning in September and throughout the 2007/2008 academic year, Reebok employees will team up with students at six Boston Public high schools to develop and execute a series of awareness campaigns to generate needed contributions for Reebok Human Rights Award recipient organizations. The first Reebok 4 Real Human Rights Student Advocate Program partners include Boston Community Leadership Academy (Brighton), Community Academy of Science & Health (Hyde Park), East Boston High School, Excel High School (South Boston), Health Careers Academy (The Fenway) and Parkway Academy of Technology & Health (West Roxbury).
In addition to learning about human rights issues around the world, students will be mentored by Reebok employees who will help them further develop important skills necessary to succeed in their lives as contributing members of their community and, eventually, the business world.Under the new program, Reebok employees will team up with students at six Boston high schools to develop and execute a series of awareness campaigns to generate contributions for Reebok Human Rights Award recipient organizations.
“We are a global brand that strives to make a positive impact on the quality of life in every region we do business. We wanted to kick-off this critical and empowering program in our own backyard, in a school district that is not only Americas first and oldest, but also one of its most progressive,” said Denise Kaigler, Reeboks Head of Global Corporate Communications and Corporate Citizenship. “The Boston Public Schools are a perfect fit for Reebok 4 Real as we come together to build a successful team of amazing young human rights activists and community leaders.”
In May 2008, Reebok will host an awards ceremony to recognize the students, employees, and past Human Rights Award recipients who participated in the program as well as award $2,500 grants to each high school team, $5,000 grants to the winning teams in the categories of most creative, best teamwork, and best business model, and a $10,000 grant for the most successful campaign.
