The ECHL announced that Reebok Hockey will be the presenting sponsor for the 2010 ECHL All-Star Game and Skills Competition.
“The All-Star Game is the annual showcase for the best ECHL talent and young prospects and we are proud to bring Reebok Hockey on board as the presenting sponsor” said ECHL Commissioner Brian McKenna. “The combination of the best ECHL talent and Reebok Hockey high-performance products is an ideal combination.”
“Reebok Hockey is very pleased to be the presenting sponsor for the ECHL All-Star Game. The ECHL, its member teams and its talented roster of players provide Reebok Hockey with an ideal platform to showcase our high-performance products,” said Glen Thornborough, Reebok Hockey Vice President of Global Sports Marketing. “Our commitment to delivering breakthrough product innovation is clearly demonstrated through the 8.0.8 O-stick which is just one of the great products that help ECHL players perform at the top of their game.”
Reebok Hockey will receive promotional opportunities; in-arena signage, including dasherboards; television, radio and print advertisements; internet exposure and web site presence. Reebok Hockey was the title sponsor for the 2007 All-Star Game hosted by the Idaho Steelheads.
The Ontario Reign, the City of Ontario and Citizens Business Bank Arena will host the 18th Annual ECHL All-Star Game on Jan. 20, 2010 and the 13th Annual All-Star Skills Competition on Jan. 19, 2010. In their first season in 2008-09, the Reign finished second in the ECHL in attendance with 5,856 fans in the regular season and drew more than 27,000 for their final three home games, including back-to-back sellouts at the 8,500-seat Citizens Business Bank Arena.
Reebok Hockey has been the exclusive supplier of hockey sticks, helmets, visors, gloves, pants, track suits and protective equipment for ECHL players the past five seasons and has been partners of the Premier AA' Hockey League for more than 10 years. Reebok Hockey is the official sponsor of the ECHL weekly goaltender award as well as the monthly player and rookie awards and the yearly awards for goaltender, plus-minus rating, rookie, and most valuable player.
