Reebok terminated its relationship with Rick Ross after the rapper’s song about drugging and raping a woman caused an outcry from women’s rights organizations and some politicians.
“While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse,” Reebok said in a statement. “At this time, it is in everyone’s best interest for Reebok to end its partnership with Mr. Ross.”
Ross had an endorsement deal with the company and promoted its shoes in print and TV commercials.
Ross has denied the lyric in question condones rape, saying the lyrics have been misinterpreted.
