Reebok-CCM has become the title sponsor for the 2008 AHL (American Hockey League) All-Star Classic. The 2008 AHL All-Star Classic presented by Reebok will take place this month at the Broome County Veterans Memorial Arena in Binghamton, N.Y. The event will begin with the 2008 CCM AHL All-Star Skills Competition on January 27, and conclude with the 2008 AHL All-Star Game on January 28.
“Reebok-CCM has a significant and valuable presence in the AHL as our premier equipment supplier, exclusive jersey manufacturer and leading licensing and marketing partner,” said David Andrews, President and CEO of the American Hockey League. “We are excited to once again have the industry's most recognizable company join us in showcasing our top players at this world-class event.”
Reebok-CCM produces all authentic, replica, practice, warm-up and alternate jerseys for each of the league's 29 teams under its Reebok brand, as well as the jerseys for the 2008 AHL All-Star Classic presented by Reebok. Reebok-CCM is also an approved manufacturer of headwear and non-jersey apparel in the AHL's licensing program, and presents Reebok Promotional Nights, purchasing more than 25,000 tickets for distribution to charitable organizations and youth groups in each AHL city as well as to its top retailers for customer reward programs during the year.
