Reebok Canada has launched a new collection of athletic footwear –
LogoAthletic, A Reebok Company – available exclusively at Zellers
stores across Canada. Quebec Remparts Head Coach and NHLHall of Famer,
Patrick Roy has been hired to endorse the line.
“Patrick Roy was a natural choice for us as the ambassador for
LogoAthletic,” explained Reebok Canada General Manager Len Rhodes.
“He's a great athlete who always sets the highest performance standards
in everything he does. Patrick is bilingual and he is a household name
throughout Canada. We have a rich history and a long-term relationship
with Patrick, working with him in supplying his goalie equipment
throughout his career.”
“The Quebec Remparts wear LogoAthletic shoes on the road andin
training. LogoAthletic has also created gym wear especially for us with
thesame brand design. It's another way to create a sense of us all
belonging tothe same team,” said Roy.
Reebok selected Quebec City as the launch site for its new LogoAthletic
collection, not only because Patrick Roy hails from there, but also
because itis a key market for Zellers.
“Zellers has been a major partner with Reebok for years, and now as the
exclusive retailer of the new LogoAthletic footwear collection
spearheaded by Patrick Roy, we have a fabulous and unique quality
story,” explained Gilles Larrivée, regional director of sales at
Zellers.
This new athletic footwear collection is available exclusively at
Zellers stores throughout Canada. The new LogoAthletic collection for
men is available in six different styles including running, trail
walking, basketball, and training. Women have four new LogoAthletic
designs to choose from ranging from running to training. The line
performance-enhancing features: multi-surface rubber outsoles provide
superior traction, EVA(ethylene-vinyl acetate) midsoles deliver
lightweight cushioning, and full leather uppers offer greater comfort
and support.
