Reebok announced the appointment of Kerby Jean-Raymond to Vice President, Creative Direction across all design disciplines for Reebok working closely with Reebok’s Product, Global Marketing and Development team. Jean-Raymond will serve on the Reebok senior leadership team reporting to President Matt O’Toole.

Jean-Raymond has received numerous awards and accolades including this year’s CFDA Award for American Menswear Designer of the Year and Harlem’s Fashion Row Designer of the Year. He recently launched ‘Your Friends in New York’ in partnership with Kering a platform that will merge fashion, culture, philanthropy, and wellness to reimagine how consumers discover and interact with brands.

Reebok’s first collection under Jean-Raymond’s creative direction will drop 2022. “I am thrilled to be evolving my role at Reebok and joining the leadership team as the head of Creative Direction. I welcome this opportunity to help invigorate the brand with new ideas, while also focusing on instilling a sense of social purpose into our work,” he said.

“Kerby is a fashion visionary with a bold approach who has established himself as a leader and a passionate activist,” said Reebok President Matt O’Toole. “We are incredibly excited about the impact he will have on Reebok from a design and brand purpose perspective and for him to bring his unique voice and direction to the Reebok brand more broadly. This is certainly a big opportunity for both Reebok and for Kerby – he understands the value of our rich heritage and iconic silhouettes and how he can build on that and take Reebok in an exciting and evolved direction.”

Photos courtesy Reebok