Reebok announced that Julian Edelman is the latest addition to the company’s roster of elite athletes. The company will feature the former wide receiver turned podcaster and broadcast commentator in Reebok campaigns and product launches throughout 2025.
“We are incredibly excited to have Julian Edelman join the Reebok family,” said Stefani Fleurant, EVP of marketing of Sports and Lifestyle at Authentic Brands Group, owner of Reebok. “His journey from an underdog to a star athlete resonates deeply with Reebok’s commitment to excellence and a growing community of dedicated athletes. Collaborating with, supporting and elevating athletes who defy expectations and push the boundaries of what’s possible is a part of Reebok’s core values. We are continuing that today with Julian.”
Reebok’s campaign featuring Julian centers on newly available Reebok products at Walmart stores.
“I’m thrilled to join Reebok’s brand athlete family,” said Edelman. “Reebok has always represented the determination and resilience needed to succeed both in sports and life. We had a great time on set shooting the campaign, and teaming up felt like a natural fit.”
Images courtesy Reebok
