Redington, maker of performance fly rods, reels, waders, apparel and accessories, has hired Josh Prestin as its brand manager.
An industry veteran, Prestin comes to Redington from Cabela’s Inc. where he was the fly fishing category specialist since 2010. Prestin also taught journalism and writing at the university level and freelanced for numerous outdoor and literary publications.
“”One of my main initiatives at Redington is to foster a brand voice and presence that speaks to the hard-core angler without alienating the newcomer,” ” says Josh. “”This means bringing a renewed focus on Redington’’s relationship with specialty retailers and an emphasis on how our innovative products lead the industry in both performance and value.””
“Redington is all about engaging consumers across the entire spectrum of the sport, so Josh’’s understanding of the sport and methods of communicating this will be very beneficial for us,” said Tag Kleiner, VP of marketing.
Redington is based in Bainbridge Island, WA and makes a wide selection of rods, reels, waders and apparel….
