Last month Redington, the maker of fly fishing gear and apparel, launched the redesign of its website a key source of information for both veteran and beginner anglers, connecting them to the adventure and lifestyle surrounding the sport. The new site also debuts Redington’s SonicDry Wader collection.
“Our goal is to push the fly fishing industry forward through innovative products, like the SonicDry wader series and the Vapen Red, but also by celebrating the journey and individual connection to the sport,” says Redington marketing manager, Kirsten Ashmore. “Our new site emphasizes the incredible product we create and the adventure stories of the people who live it.”
Redington streamlined the site’s architecture to better engage and connect with its audience. Through expanded imagery and #RedingtonReleased photo gallery, intuitive navigation, and detailed product pages, Redington.com brings consumers closer to what matters most, the product and the brand. The site has been optimized for mobile use so no matter the device, the experience stays the same.
