Red Wing Shoe Co. has opened a flagship retail store in New York City. The company’s first permanent presence in Manhattan, open now, includes a tribute to the workers who helped build the city.
Located at 11 Penn Plaza in the heart of midtown, the 3,300-square-foot store celebrates the company’s rich heritage and tradition of quality craftsmanship. In addition to selling Red Wing’s famed purpose-built work boots and stylish Heritage collection, the store also offers expert shoe-fitting and refurbishing services, along with experiential displays.
“Red Wing Shoes have been a mainstay on New York City job sites for more than a century, but until now we haven’t had a physical presence in Manhattan,” said Mark Urdahl, Red Wing’s chief executive officer. “We are excited to make it easier than ever for New York’s workers, residents and visitors to find the right product and services for their needs, whether it’s working on a construction site or commuting to the office.”
Red Wing believes that opening urban stores, such as the one in New York, is one of many ways that it will continue to achieve consistent growth. The company also recently launched Red Wing for Business, a digital footwear program that makes it easier for companies to offer Red Wing boots to their workers. With these advancements, and a strong pipeline of innovative products, the company is primed to retain its place as the top safety footwear brand for workers around the country.
