RecoFit Compression Gear, a Boulder-based manufacturer of athletic compression products, has begun including samples from fellow Boulder based outdoor companies in its shipments to retailers in a bid to promote its authenticty.
In an effort to stand out from its larger corporate competitors, independently-owned RecoFit is including samples of other Boulder products in its shipments to retailers and online orders.
Eastman Walton approached several other companies that exemplify this Boulder branding and they quickly agreed to participate: Breeze Bars, Bulumu Granola, NovAuroras Weekend Warrior Balm and Olomomo Nuts.
“RecoFit’s customers and athletes will appreciate the NovAurora Weekend Warrior Balm with MSM because it’s designed to Undo what you do when you overdo,” said Pamela Lambert, NovAurora Skincare owner.
Brandon Bailey, co-founder of Bulumu Granola and an accomplished athlete, said We are happy to partner with other emerging Boulder brands that represent a commitment to healthy and active lifestyles.
Breeze Bars inventor Breeze Brown, who also races cyclocross and triathlon. added, This partnership has a playful take on marketing, it fits Boulder. Perhaps these RecoFit customers, after being introduced to our products, will carry us, too.
Olomomo is excited to participate with RecoFit in this program, said Olomomo CEO Mark Owens. We want to inspire our customers to be healthy and make the most of life; RecoFit has the same mission so partnering makes sense.
RecoFit Compression Gear is known for its technical, carbon-based, high-compression fabric, gradient compression and left- and right-leg specific fit for enhanced performance and recovery benefits.