Rebel Athletic and Eastbay have announced that they are joining forces to offer a uniform, accessory and equipment solution for all school team sports in the U.S., including dance and cheerleading.

As the exclusive custom cheerleading and dance uniform partner of Eastbay, only Eastbay school representatives will have access to the entire Rebel Athletic cheerleading and dance package, including custom uniforms, shoes and warm up gear, in districts serviced by Eastbay.

In addition, Rebel Sales Reps will be able to offer a complete team sport solution through Eastbay to its customers, Rebel Athletic has built its reputation over the past five years designing and manufacturing custom and couture uniforms for the All Star Cheerleading market, in which they are now the undisputed leaders. They bring this same dedication to service, design, quality, value and choice to the school market, offering a fresh new alternative to schools across the United States.

Eastbay have been serving the dedicated, the driven, the focused and the elite school athlete for 35 years, providing everything they need to excel across every school sport with pro-grade athletic wear, footwear and sports equipment.

Karen Aldridge, founder and CEO of Rebel Athletic, said: “We are excited to be the exclusive cheerleading uniform partner for Eastbay. We believe that schools everywhere, for the first time ever, now have a compelling and viable choice. We have built our reputation by putting the customer first, and are delighted to now be able to offer schools that same approach in partnership with Eastbay, a company built on the same principles and mission as us.”

Ken West, VP of sales for Eastbay, said: “Rebel Athletic is redefining the game, creating looks and performance apparel that today’s cheer and dance athlete truly wants. Eastbay and Rebel are perfectly aligned partners. We are collectively dedicated to our deep connections with athletes, providing them with more dynamic experiences than ever before.”