Rebel Athletic and Zer0 Cheer are celebrating its three-year partnership serving South America with Zer0 Cheer’s expansion of operations and customer service into Bogotá, Colombia. The company’s office and warehouse will reportedly be fully operational in September 2023. 

Zer0 Cheer is the exclusive distributor for select South American countries of Rebel Athletic shoes, bags and customized apparel, including practice wear and uniforms. The company said in a release that global demand for Rebel products has grown exponentially.

“The South American Cheer market continues to emerge. Our designs and commitment to excellence are ideal for the South American market. With Daniela and her team, we have found the right strategic partners,” said Chuck Pugh, chief growth officer at Rebel Athletic. “Zer0 Cheer’s operational expansion into Colombia is the right move to better serve existing and new customers throughout Colombia. Daniela’s background in the South American and U.S. cheer market, distribution expertise, and commitment to excellence are all the reasons we feel Zer0 Cheer is the ideal partner for Rebel Athletic in South America. Daniela represents Rebel’s core values.”

“Rebel Athletics’ commitment to excellence and superior designs has shown the world that being the best is possible,” added Daniela Carrasco, president of Zer0 Cheer. “The dedication and perfection in each product assure us that we want to be part of the Rebel family. We are excited to be representing Rebel and expanding our operations into Colombia. This move will allow Zer0 Cheer to service existing and new customers throughout Colombia in three days or less on stock inventory. We are excited to continue our relationship with Rebel Athletic and distribute their products throughout South America utilizing sales representatives and our platform at www.zer0cheer.com.”

Photo courtesy Rebel Athletic