Factory Design Labs has been selected as the interactive agency of record for Rawlings. Through this partnership, Factory will work with Rawlings to develop innovative communication tools and strategies designed to close the gap between kids and professional athletes.

“We recognize that we need to tailor our communication efforts in a more relevant way. The use of digital communication tools is growing exponentially and we will tap into this movement,” said Andy Pawlowski, Brand Director for Rawlings. “The team at Factory does a great job of not only developing interactive websites, but of integrating music and culture into their communication style. Were excited about this partnership and believe that Factory can help us get to the next level.”

“Rawlings has an incredible reputation, history and leading position in the market,” said Factory’s CEO, Scott Mellin. “Through Factory’s fluency in design, music, technology and culture, we will work closely with the internal teams at Rawlings to develop completely unique communication tools. We are honored to be selected as a marketing partner.”