Rawlings, the manufacturer of diamond sports products, entered a resale partnership with SidelineSwap utilizing its recommerce services for its Rawlings, Easton, Miken, and Worth customers in the U.S.
The terms of the agreement make Sideline Swap the official resale partner for baseball and softball bats at Rawlings six retail stores, as well as at select baseball and softball tournaments in the U.S.
Athletes can bring in their used bats from any major brand and receive a Rawlings e-gift card on the spot for the trade-in value of their used bats, which, in turn, keeps used gear out of landfills.
“We are excited to announce this resale partnership with SidelineSwap. We know today’s baseball and softball consumer not only demands the best-performing technology, but they also care about maximizing their dollars when they shop,” said Dylan Kavanagh, vice-president of omnichannel for Rawlings. “As the leader in sports resale, SidelineSwap has enabled Rawlings to accomplish multiple strategic goals: we lower the cost barrier for our customers by enabling them to trade-in and trade-up to our latest products, we keep the used sports gear out of landfills, and we enable the used gear to play on to another athlete. Our customers win, sports win and the environment wins.”
Rawlings is also planning a launch of SidelineSwap’s proprietary online trade-in technology on the Rawlings family of websites later this year, where customers can get an instant bat trade-in quote on the website, print out a prepaid shipping label and ship their used bats to SidelineSwap’s trade-in processing center where the bats are processed, and a Rawlings e-gift card is issued upon receipt and inspection.
Additionally, Rawlings and Sideline Swap will host trade-in events at select locations in the U.S. where Rawlings customers can trade in their used sports gear, including bats, for a Rawlings e-gift card. At trade-in events, customers drop off their gear which will be evaluated by SidelineSwap buyers. Customers are then paid the trade-in value in a Rawlings e-gift card for use towards a future purchase.
“We are excited to launch this partnership with Rawlings and honored to help them introduce resale options for their customers,” said Brendan Candon, chief executive officer of SidelineSwap. “It’s great to see the leading brands in baseball embrace resale to make it easier for their customers to get into the latest and greatest Rawlings products through trade-in.”
Image courtesy Rawlings
