Liquidmetal Technologies, Inc. and Rawlings Sporting Goods Company, a subsidiary of K2 Inc., have signed a new, multi-year exclusive agreement to develop the next standard in high-performance baseball equipment utilizing Liquidmetal alloys.
This new pact follows last year's launch of Rawlings' inaugural line of baseball and softball bats featuring Liquidmetal Pure Energy Transfer technology and extends a previous license and product development agreement. Rawlings and Liquidmetal Technologies have been working together on the development of breakthrough innovations in performance bats since 2001.
“The launch of the Liquidmetal line has been the most successful bat introduction in Rawlings' history,” reports Stan Lippelman, Rawlings' Vice President of Marketing. “While Rawlings has historically dominated the glove and ball product market, we have always had opportunities for growth in performance bats. The Liquidmetal line is catapulting us into this category. It's a perfect combination: the number one baseball brand in the world, and the performance and branding power of Liquidmetal(R) technology.”
