Rally House, the U.S.-based sports merchandise and apparel retailer, plans to open a new store in downtown Blacksburg, VA, in late Spring 2025. The store is the first for Rally House in Virginia and will occupy the previous Tech Bookstore building near the corner of South Main Street and Lee Street.
Rally House Blacksburg will carry a broad assortment of Virginia Tech Hokies gear, including apparel, home décor, drinkware, flags, footballs, and other related merchandise.
“When there is a home event, everyone in the area is downtown,” said long-time building owner Jerry Diffell. “Rally House will be a continuation of the excitement that the Tech Bookstore generated.”
Rally House operates numerous storefronts near college campuses.
In the Blackburg store, customers will find the largest assortment of Virginia Tech Hokies products and also leading brands, including Under Armour, Antigua, Columbia, and Champion.
Rally House and Sampler Stores, Inc. is a family-owned specialty boutique that offers a large selection of apparel, hats, gifts, and home décor representing local NCAA, NFL, MLB, NBA, NHL, and MLS teams in addition to locally inspired apparel, gifts and food.
Based in Lenexa, KS, Rally House operates 275-plus locations across 22 states.
