Rag & Bone, the American apparel label founded in 2002 in NYC, launched its Australian-owned e-commerce platform with Signal Brands Australia, expanding its digital presence in the region.
“Ever since the launch of its first flagship store in Australia, in the luxury precinct of Sydney, Double Bay in December 2024, there has been a growing demand and interest for Rag & Bone’s high-quality craftsmanship and care-free New York aesthetic,” the company shared in a media release.
The Rag & Bone collection ranges from signature denim and tailored outerwear to contemporary accessories and footwear.
“We are continually expanding Rag & Bone’s presence in Australia and am thrilled to include the roll-out of Rag & Bone e-commerce channel to the Australian market which gives us an opportunity to connect with our fans in a more meaningful way, delivering a personalized seamless end-to-end shopping experience,” said Paul Smith, managing director o Signal Brands Australia.
Like its brick-and-mortar store, the Austrialian DTC site offers the full range of Rag & Bone designs to the region’s consumer.
Image courtesy Rag & Bone
