Technical outdoor apparel manufacturer Rab added Sierra del Oro Trading Company to its sales roster covering the southwest, effectively splitting the territory into two parts, including northern California and northern Nevada, and southern California, southern Nevada and Arizona.
Founded in 2002 and based in Los Angeles, the Sierra del Oro Trading Company is made up of Tim Richards and Jason Telford. Both Richards and Telford are dedicated outdoor enthusiasts who couple their personal understanding of climbing and backcountry skiing with a long history of selling performance outdoor brands in the southwest. The two are an easy fit for the Rab and Integral Designs brands which aim to reach and build long standing relationships with key retailers in the region.
“California and the southwest represent a key market in our industry and it is important that Rab's presence is felt there. With Tim and Jason splitting up the territory, we feel confident we can reach our critical specialty retailers in that region in a consistent and meaningful way.” said Matt Gowar, CEO of Rab.