Reliance Brands has signed an agreement with Quiksilver Inc. to disribute Quiksilver and Roxy in
India and Southeast Asia.

Reliance Brands said this association opens the doors for the products of Quiksilver and Roxy to be available through Quiksilver fascia stores and other premium channels of sale in all major cities across India, Sri Lanka, Nepal and Bangladesh. The first monobrand store is planned to be launched later this year with an offering to include apparel, accessories and footwear.

Darshan Mehta, President & CEO, Reliance Brands Ltd. said “Board riding, one of the most sought after adventure sports, is increasingly perceived as a state of 'new cool' by the youth globally. Our association with Quiksilver will introduce a casual, fun and adventurous lifestyle to the discerning Indian youth. We are very excited about the association which promises to pioneer a global youth trend across the region.”