Quagmire Golf, the specialist in youth-oriented golf apparel, has signed a five-year U.S. licensing agreement for the Arnold Palmer label.
According to reports in the golf press, Palmer, 81, will announce the deal when he addresses the media at Bay Hill during his annual Arnold Palmer Invitational press conference.
Quagmire Golf founders Geoff Tait and Bobby Pasternak are expected to overhaul the Palmer apparel brand with retro looks along with modern performance fabrications. The brand's logos are also being redesigned.
