PXG opened its first golf club-fitting store in the UK in London South. The 3,500-square-foot space complements PXG’s UK custom build and distribution center that opened in 2022 and serves as the company’s European headquarters.

PXG London South mimics the company’s U.S. retail and service experience, with two custom-fitting bays with customer seating and golf simulators powered by TrackMan technology. It also offers a dedicated putter fitting area.

“We’ve built a very loyal base of PXG Troops across the UK thanks to our exceptional mobile fitting team and our ability to deliver custom-built clubs quickly,” said PXG Founder and CEO Bob Parsons. “Now, we’re thrilled to expand our services to bring the full-blown PXG experience to golfers in the greater London area with the opening of our very first retail store in the country.”

Photo courtesy PXG