Pvolve, the omni-channel fitness company that pairs “functional movement with proprietary equipment,” reported their latest franchise agreement to bring Bethesda, MD its first Pvolve studio location this fall, spearheaded by Dr. Hitesh Amin, a local bariatric surgeon and entrepreneur.

Pvolve reported that Dr. Amin has owned and operated a private practice for 18 years and that his passion for helping patients along their health journeys motivated his search for an additional business opportunity that allowed him to further support his patients in sustaining their weight loss naturally post-surgery. Eventually, that search led him to Pvolve.

“Functional fitness is a unique concept,” said Dr. Amin. “Most workouts are intent on redlining you, encouraging you to push yourself to a physiological level that depletes you. What I love about the Pvolve Method is that it is intended to be sustainable for the human body, accessible to all people regardless of where they stand on the health continuum.”

Dr. Amin aims to open his first studio in downtown Bethesda in the Fall of 2024, citing the area’s passion for health and wellness.

“We are humbled to be working with Dr. Amin on our Washington D.C. area expansion,” said Pvolve President Julie Cartwright. “Dr. Amin’s work in the medical field as a bariatric surgeon uniquely positions him for this opportunity and is also a testament to the efficacy of this method. We are excited to see how his studio transforms the lives of both his patients and community.”

Cartwright credits Pvolve’s approach to functional fitness and its recent partnership with actress Jennifer Aniston as the reason the brand has experienced explosive growth this year. In addition, the franchise offers a multi-revenue stream business model, proprietary equipment and hybrid class experiences to continue to fuel expansion.

Image courtesy Pvolve