Rally House, the sports and merchandise retailer, reported it is coming off a record-setting year in 2023 and plans to build on the momentum in 2024. 

Rally House’s 2024 expansion begins in Fort Worth, TX, with the new store opening of Rally House Montgomery Plaza, next to Five Below and near the TCU campus, selling officially licensed gear for pro and college teams, including local merchandise.

“We couldn’t be more excited to begin our 2024 expansion in Texas with Montgomery Plaza,” said VP of Marketing Strategy Aaron Johnson. “Texas is a mecca for sports fans and fans are always looking to rep their teams’ latest styles. With today’s opening of the Montgomery Plaza location, we are truly hitting the ground running in 2024!”

At this storefront, the retailer will sell gear for college and pro teams, including the Rangers, Cowboys, Stars, Mavs, TCU, Texas, A&M, and North Texas, as well as brands, including ’47, Nike, Mitchell & Ness, Adidas, New Era, and others.

Image courtesy Rally House