Pure Fishing, provider of branded fishing products, today announced plans to establish its world headquarters in Columbia, South Carolina. This move will strongly position Pure Fishing for its next phase of growth in the fishing tackle market, with closer proximity to its global customer base and improved operating efficiencies.
The Columbia location will contain the Pure Fishing world headquarters staff including senior leadership, sales management, sourcing and supply chain management, and specific category marketing and product development teams. Pure Fishing will continue to maintain the majority of its U.S. coworker base in Spirit Lake, Iowa.
“With this new headquarters, we will better serve our customers around the world and be able to take advantage of synergies and new business opportunities created through the combination of Pure Fishing, Shakespeare and Penn,” said Terry Carlson, CEO of Pure Fishing.
