Pure Barre, a barre franchise in North America, today announced the return of founder Carrie Dorr in the role of chief barre officer. Dorr will focus on evolving the Pure Barre technique and introducing new class innovation to provide an enhanced experience for new students as well as the brand’s current client base.
Dorr founded Pure Barre in 2001 and remained active with the company until 2015, when she stepped back to start the Soul Day Foundation, a non-profit organization. During this time, Dorr served as an advisor to Pure Barre’s board of directors.
“Since I started Pure Barre so many years ago, my passion for the brand and the incredible community it attracts has remained unwavering,” said Dorr. “The company has achieved some remarkable milestones since launch, and I think we are now in a better place than ever to introduce a range of innovative class offerings. I am thrilled to be back in an official capacity to lead this charge.”
In her role as chief barre officer, Dorr will build out the company’s training team and introduce a range of innovative techniques, allowing clients to diversify workouts and cross-train within Pure Barre. Under her leadership, Pure Barre will launch three new class offerings this year: an introductory class, an express class and a cardio-centric class.
Additionally, Dorr and her team will revamp the classic Pure Barre class to increase its accessibility to new clients while maintaining its challenging nature.
Photo courtesy Pure Barre
