Pure Archery Promotes DuMars To VP Of Sales

Pure Archery Group announced the promotion of Jon DuMars to the position of VP of sales.

DuMars has been with the Bowtech brands for the past four years as director of sales where he’s helped develop and lead a sales team that has worked to grow all brands under the Pure Archery Group portfolio.

Prior to joining the Pure Archery Group, DuMars spent 15 years in the archery industry developing business, brands and markets while working for some highly-recognized outdoor companies.

“What drew me to the Pure Archery Group is the broad range of premium brands with untapped growth potential,” DuMars said. “I’m excited to take our brands to the next level as we continue to develop industry-leading products that we support with world-class service and sold by a passionate sales team.”

DuMars will oversee the sales program across all brands that include Bowtech Archery, Diamond Archery, Excalibur Crossbows, Black Gold, TightSpot, RipCord, and Octane Accessories.

Photo courtesy Pure Archery Group