Pure Archery Group on Wednesday announced the addition of Dave Parker to the executive team as vice president of product marketing.

Bringing over 30 years of archery industry experience, Parker will lead the product development, engineering and marketing teams for the full portfolio of Pure Archery group brands which include Bowtech Archery, Excalibur Crossbows, Diamond Archery, Tight Spot Quivers, Ripcord Arrow Rests, Black Gold Sights, and Octane accessories.

“I’m very excited to be part of the Pure Archery Group team,” Parker said. “Our best in class brands push the envelope of innovation and performance that our customers have come to expect. Exceeding customers’ product expectations, while providing world-class service is our No. 1 priority.”

Rob Kass, Pure Archery Group CEO, added: “We are very excited to add Dave’s wealth of archery industry experience to our leadership team and look forward to his contributions guiding our product and brand strategies.”

Prior to signing on with the Pure Archery Group, Parker was most recently the GM of the archery division of Escalade Sports Brands to include Bear Archery, Bear-X crossbows, Trophy Ridge, SIK broadheads, Cajun bowfishing, Fletcher Archery and Rocket broadheads.

Photo courtesy Pure Archery Group