Pura Vida continues its Florida-focused brick-and-mortar expansion by opening its newest store at Walt Disney World Resort in Lake Buena Vista, near Orlando, this fall.
Pura Vida’s Disney Springs Town Center store will mark the brand’s seventh storefront and its second in Florida. It joins over 150 other shops and restaurants in the outdoor shopping, dining and entertainment complex.
“We are thrilled to bring the Pura Vida spirit to Disney Springs” said Sujay Shah, general manager of Pura Vida. “Our vibrant, stylish accessories are the perfect way to add a touch of fun and color to your Disney adventure. Whether you’re a child or an adult, creating lasting memories at Disney is an unforgettable experience. We’ve carefully curated our best-selling pieces to help you celebrate and cherish those moments.”
The company said each Pura Vida retail store provides the local community with an opportunity to experience the brand’s belief that “jewelry should celebrate the joy and connection of the day-to-day.”
Pura Vida reports that it partners with over 400 charities worldwide and has donated over “$5 million to causes their guests care about.”
