PUMA AG and Ferrari Spa have signed a multi-year contract, which becomes effective on January 1st 2005. PUMA AG will become the official licensee of replica and fan merchandise as well as supplier of Scuderia Ferrari Marlboro, the most successful Formula 1 team of all times. Therefore, in addition to fireproof racing products, PUMA will supply the team with teamwear, team footwear, as well as accessories. The essence of the contract is the official merchandising collection of Ferrari.
“I am very pleased with our new partnership with Ferrari and its Formula 1 team,” says Jochen Zeitz, CEO and Chairman of PUMA AG. “Over the past years, PUMA has strengthened its position as one of the leading suppliers in the motorsport area. Scuderia Ferrari Marlboro is at the top of Formula 1 and like PUMA they combine high performance, technological competence and design with innovative styling. This makes the team the perfect fit for us and we are proud to work with such a successful partner and to celebrate future triumphs together with them.
Jean Todt, Director General of Ferrari, as well as responsible for the Formula 1 team adds: “PUMA is one of the leading suppliers in motorsport and we are looking forward to working with our new partner.”