Puma signed an endorsement partnership with the Borussia Dortmund centre-back Marc Bartra. The Spanish International who signed for BVB this summer will wear Puma EvoPower boots starting this week.
Bartra will become an important player for Puma, joining Marco Reus as a key player in BVB club campaigns as the brand expands its commercial opportunities in Germany and other key football markets. He will also become a key ambassador for the EvoPower boot franchise, featuring in retail and digital initiatives from SS17.
Bartra said, “Moving to Dortmund this year was a fantastic move for me, and gave me a great insight into Puma through the partnership they have with BVB. I like their approach to football – to both product development and marketing, and they have some exciting things in the months ahead that I’m looking forward to being involved in. I’m very pleased to sign this endorsement deal with them.”
Johan Adamsson, global director of sports marketing at Puma, added, “Marc Bartra was an excellent signing for Borussia Dortmund in June, and he’ll be an equally important ambassador to Puma. We admire his style of play, the dedication he has to playing football at a high standard and the likable personality he has off the pitch. He will help drive our retail business in both performance footwear along with BVB licensed product, and we look forward to working with him in the seasons ahead.”
Bartra was brought up through the acclaimed FC Barcelona youth system, where he played for the first team until June 2016 when he signed for Borussia Dortmund. The 25-year-old has played for Spain at all levels, including 12 senior appearances for the national team.
