Puma reported that the Germany-based company has signed a long-term agreement with the Portuguese Football Federation (FPF), one of the world’s most famous national teams.
Starting in 2025, Puma will equip all male, female and youth teams, including the Federation’s futsal, beach football and E-Sports teams.
Portugal, the 2016 European Champions and 2018/19 Nations League winners, has the largest number of social media followers of any national football federation worldwide.
“Signing a top-tier national team was one of our priorities in football, and I am very excited to welcome a team as popular as Portugal to the Puma Family,” said CEO Arne Freundt. “Given the large number of fans all over the world and the great potential of the next generation of this squad, we are looking forward to the upcoming big tournaments such as the 2026 World Cup.”
The company said the deal offers the opportunity to continue writing Portuguese football history. In the 1960s, Puma became the partner of player Eusébio, known as “O Rei” (The King), for whom it created the Puma King football boot. Eusébio was the top scorer of the 1966 World Cup when he led his team to third place in the tournament.
“We were attracted to Puma because of the way in which they engage with the fans and tell the unique story of every team they work with,” said Fernando Gomes, president of the Portuguese Football Federation. “We look forward to creating an exciting range of products with them which will resonate with our large fan base all over the world.”
Puma will showcase the new product line and the brand’s creative direction for the partnership in early 2025.
Image courtesy Puma
