Puma has entered into a multi-year, non-binding agreement with Spinnova’s joint venture company, Woodspin, to reserve production of its wood-based fiber for use in its collections, in particular its Sportstyle category.
“Spinnova’s innovative fiber technology represents a new gateway into the world of manmade cellulosic fiber (MMCF) production, using water instead of chemicals to help produce these fibers,” said Howard Williams, director of global Innovation Apparel and Accessories at Puma.
“We are very excited to announce this collaboration for Spinnova fiber with a major global brand like Puma. This marks an important step in building the market and industrial adoption of Spinnova fiber, which is needed to scale the fiber and Spinnova’s technology,” said Spinnova’s Chief Product and Sustainability Officer, Shariare Mahmood. “This is only the beginning, and we will continue together with Woodspin to work on signing similar agreements with other partners.”
Puma reported in a media release that it “continues to invest in and incorporate innovative material textiles, such as its previously introduced Re:Fibre textile-to-textile recycling program, which uses polyester textile waste from factory off-cuts, faulty goods and pre-loved clothing as the primary source of material to create new textiles.”
Woodspin is the exclusive producer and distributor of wood-based Spinnova fiber. It brings together Suzano, the world’s largest hardwood pulp producer and Finnish materials technology pioneer Spinnova. Together they are on a mission to “scale up responsible production and advance conscious consumption by providing a sustainable mass market alternative to fossil fuel-derived fabrics.”
Woodspin is based in Jyväskylä, Finland. For more information, go here.
Image courtesy Woodspin
