Puma and London-based luxury streetwear imprint Aries collaborated for the first time following a tease release of a collection at Puma’s New York Fashion Week show in February 2024.
Blending Puma’s iconic heritage with Aries’ luxe streetwear aesthetic and signature graphics, the partnership “riffs on racing and kitschy aesthetics, mixing modern and nostalgic references.”
Puma and London-based luxury streetwear imprint Aries collaborated for the first time following a tease release of a collection at Puma’s New York Fashion Week show in February 2024.
Blending Puma’s iconic heritage with Aries’ luxe streetwear aesthetic and signature graphics, the partnership “riffs on racing and kitschy aesthetics, mixing modern and nostalgic references.”
The genderless collection includes statement graphics, experimental knitwear and double nylon pieces, paired with a crafted selection of accessories and footwear, including an Aries take on the Puma Mostro.
The collaboration capsule includes a moto-mesh long-sleeve tee featuring Aries’ custom graphics and a knitted cardigan with an original digital print. A lace-knit tight tee incorporates cycling inspiration and is made from original knitted jacquard, while the garment-washed oversized tee features a Puma graphic with an airbrushed motif playing on Aries’ branding of ancient mythology.
The water-repellent nylon lightweight jacket and lightweight pants use a digital print featuring a Puma skeletal X-ray graphic. Playing on kitsch codes, accessories like the Puma x Aries Cap and Mini Grip Bag evoke the ’80s and ’90s mall aesthetics.
In footwear, Puma and Aries focused on the Mostro and iconic Suede. The Mostro is the hero of the collaboration, reworked using a mix of mesh, neoprene and suede on the upper. Aries’ take on the Mostro also features an elastic closure with an adjustable toggle at the rear. The Suede comes with a rubberized mudguard, leather toe cap and unique graphics on the heel and tongue.
The genderless collection includes statement graphics, experimental knitwear and double nylon pieces, paired with a crafted selection of accessories and footwear, including an Aries take on the Puma Mostro.
The collaboration capsule includes a moto-mesh long-sleeve tee featuring Aries’ custom graphics and a knitted cardigan with an original digital print. A lace-knit tight tee incorporates cycling inspiration and is made from original knitted jacquard, while the garment-washed oversized tee features a Puma graphic with an airbrushed motif playing on Aries’ branding of ancient mythology.
The water-repellent nylon lightweight jacket and lightweight pants use a digital print featuring a Puma skeletal X-ray graphic. Playing on kitsch codes, accessories like the Puma x Aries Cap and Mini Grip Bag evoke the ’80s and ’90s mall aesthetics.
In footwear, Puma and Aries focused on the Mostro and iconic Suede. The Mostro is the hero of the collaboration, reworked using a mix of mesh, neoprene and suede on the upper. Aries’ take on the Mostro also features an elastic closure with an adjustable toggle at the rear. The Suede comes with a rubberized mudguard, leather toe cap and unique graphics on the heel and tongue.
Images courtesy Puma
