Puma launched a Puma Swan Pack Collection footwear collection as a follow up to the brand’s Do You campaign featuring the dancers of the New York City Ballet.
The collection mixes Puma’s Sportstyle and Training styles with swan-inspired details: a black-and-white color palette, iridescent materials and feather prints. The Do You campaign that launched in August 2016 has brought together a roster of strong women from different fields, each telling a story of bravery and confidence.
The campaign encourages women everywhere to have the confidence to focus on their strengths and make their own way in the world. Bringing the Swan Pack story to life are Mimi Staker and Olivia Boisson of the New York City Ballet, who serve as heroines in the campaign. Photographed at the David H. Koch Theater at Lincoln Center, the campaign features the dancers on and off stage wearing Swan Pack products.
“Ballet develops character, both on and off the stage,” said Mimi Staker of the New York City Ballet. “You have to find inspiration in yourself, always strive to improve, and not accept your flaws. It’s not a flaw so much as it is a challenge.”
Olivia Boisson added, “To be successful in anything you do, you have to be confident in yourself. No one else can give you that level of confidence. You’re going to be the best at whatever you’re doing, because you are the best you.” The Spring-Summer 2017 Swan Pack collection drops on Puma.com, Puma Stores and retailers worldwide starting February 1.
Photo courtesy Puma
