Puma introduces a progressive and futuristic approach to running with the Inhale and the AI-generated Inverse, blending inspiration from the future while drawing from Puma’s iconic heritage.
The Inhale has an updated lifestyle silhouette while retaining the “attitude that defined it in the early 2000s.” As part of the Puma Cellerator family, it gained recognition for its signature Cell cushioning and performance-driven design, while its strong lines, contours and curves earned it a cult following on and off the track.
First introduced in a Jute yellow colorway, the latest version is available in black and red. Upgrades include a wider fit and a softer midsole for comfort and wearability.
In 2023, the Inhale was introduced by Puma collaborator A$AP Rocky, who chose the shoe as the footwear for his first collab with the brand.
The latest addition to the Inhale family is the Puma Inverse. Created using AI and manufactured by artisans, the Inverse takes cues from the retro Inhale but brings a “more rebellious, progressive edge.” The shoe’s design is rooted in Puma heritage but introduces new features like a midsole cage, cushioning and sleek overlays. The Inverse debuts with a red mesh upper, complemented by dark amethyst and black accents.
With the Inhale as its foundation, Puma stated, “the AI-powered Inverse redefines cutting-edge design while sharing the DNA of its iconic predecessor. Together, these releases mark a powerful evolution in Puma’s lineup.”
Image courtesy Puma
