Puma Golf announced the signing of rising PGA Tour star Graham DeLaet.
The 31-year-old Canadian strung together 11 top-25 finishes on the PGA Tour in 2013, highlighted with a runner-up finish at The Barclays and third-place finishes at both Travelers and Deutsche Bank Championships.
“Graham DeLaet is a perfect fit for the Puma Golf team,” said Bob Philion, president of COBRA Puma GOLF.
“He is a world class performer who brings a fresh look to the course, making him the perfect representation of the style and performance blend that Puma Golf embraces. We are excited to support Graham as he continues his success on Tour and embodies the Puma Golf energy on and off the course.”
DeLaet will kick off the 2014 season at the Farmers Insurance Open on January 23. This will mark the first tournament during which he will hit the course fully suited in Puma Golf apparel, accessories and headwear.
Showing true patriotism, the golfer will play in Canada’s national colors, red and white, every Sunday on Tour. Puma Golf will support DeLaet’s signature Sunday look by sharing photos socially using #CanadianSunday.
“Puma Golf is a great fit for me and I couldn’t be more excited to be part of the team,” said DeLaet.
“I have always been a fan of the brand and the innovative combination of function and fashion they bring to the game. Their unique style is matched with top-performing gear that will undoubtedly help improve my game, and I look forward to represent Puma Golf on Tour in 2014 and beyond.”
The golfer will be featured in Puma Golf’s 2014 campaign through print, online and social ads as well as in-store signage alongside Rickie Fowler, Jonas Blixt, Jesper Parnevik and Blair O’Neil.
The campaign will highlight DeLaet’s key looks from each collection, including his #CanadianSunday look, which he will wear during the majors in 2014. The first two looks of the Spring/Summer 2014 Collection are available at retailers and online now. The next offering, with fresh styles and colors, will be available at retail February 1.