Puma Golf continues to forge ahead with its footwear line, tapping into the brand’s legacy with the reimagined Helsinki sneaker designed specifically for performance on the golf course.
Puma noted in a media release that “this launch represents a major step in fusing sneaker culture and fashion-forward expression with technical performance crafted for today’s modern golfer.”
The Helsinki G comes in five colorways: White/Black, Ash Gray/Ruby Shimmer/Frosted Ivory, Frosted Ivory/Green Terrain/Light Straw, Black/White/Gum, and Regal Blue/Deep Navy/Gum.
“Golf is evolving — it’s becoming more expressive, more open and more connected to broader culture than ever before,” said Shawn Koutahi, director of Footwear at Puma Golf. “We know there’s a huge appetite for timeless designs from legacy brands that cross into new spaces. We’ve seen the momentum and wanted to ensure Puma was at the forefront of this movement by introducing a silhouette that moves seamlessly into golf, backed by purposeful innovation.”
The performance shoe features technical upgrades, including a TPU-covered mesh upper paired with suede for waterproof protection and a performance rubber outsole that draws inspiration from the original Helsinki, adapted with traction elements to perform on-course and transition seamlessly off-course as a lifestyle shoe.
Image courtesy Puma Golf
