Puma acquired a 20.1% stake in Botswanan ecotourism company, Wilderness Safaris, as part of its sustainability program.

Puma bought its stake in Wilderness Safaris via a private placement for about 186 million Botswana Pula, a prospectus for Wilderness Safaris planned stock market listing said. This would currently convert into $27 million.

The 26-year-old company Wilderness Safaris operates camps and safaris in Botswana, Namibia, Malawi, South Africa, Zambia, Zimbabwe and the Seychelles.