Contemporary urban sportswear brand Ron Dorff opened its first U.S. store at 475 Broome Street in the Soho district of Manhattan.

Puma last year made a $4.6 million investment in the brand, which was founded in 2012 by Claus Lindorff and Jérôme Touron.

With a focus on “aligning Swedish function with French style,” Ron Dorff started in swimwear and today offers sportswear, underwear and body care.

In Europe, Ron Dorff operates five stores in Europe, including two each in Paris and London and one in Berlin.