Puma hired Lionel Telega as general manager of the brand’s Sportstyle business effective immediately. Telega has been with the company since 2004 and, most recently, was the global director of go-to-market.
Before joining the company, he worked for Salomon and Porsche.
Telega assumes the role of GM Sportstyle from Maria Valdes, who was promoted to chief product officer and appointed to the Puma’s Board of Management in January 2023. Telega reports to Valdes.
“We are fully convinced that Lionel’s strong commercial background and valuable experience will contribute to further enhancing Sportstyle as our largest growing business unit,” said Valdes. “I wish him all the best in his new position.”
