Bushmaster hired Bill Gentry as director of sales.  The company said that Gentry brings 17 years of industry knowledge and experience and has been a passionate defender of the Second Amendment his entire carrier.

Gentry has held key positions in other firearms companies. “It is my honor to become the face and the voice of such an iconic brand, especially during its 50th anniversary,” he said.

In a release, the company said, “The Bushmaster brand is proud to be back in the firearms business, and it is our goal by bringing Bill Gentry on board that we will grow to the industry’s top ranks, once again.”