Puma announced it has appointed Markus Neubrand as its chief financial officer (CFO) and a member of the company’s Board, effective October 1, 2024.

Before accepting the role, Neubrand was the CFO for Guess. He was also the CFO for the luxury fashion brand MCM Worldwide and the chief operating and financial officer at Hugo Boss, Americas region.

As Puma’s CFO, Neubrand will oversee Finance, Investor Relations, Legal, IT, and Business Solutions. He replaces current CFO Hubert Hinterseher, who has mutually agreed to step down on September 30, 2024. He will leave the company on December 31, 2024, after successfully transitioning his duties to Neubrand.

“We are excited to welcome Markus to Puma. He is an experienced finance executive with significant operational, financial planning and capital markets expertise. With his strong knowledge of the industry and people-first approach, Markus is a great fit for the Puma Family, and I am excited to start working with him to write our next chapter of sustainable growth based on brand elevation,” said Arne Freundt, CEO of Puma. “I would like to thank Hubert for all of his achievements at Puma. With his great commitment and dedication to the brand and Puma family, he has contributed to our success over the past 20 years. I wish him all the best for his professional and personal future.”

“I would like to thank Hubert for his efforts and contribution to the company’s success,” said Héloïse Temple-Boyer, Puma’s Supervisory Board chair. 

Effective October 1, 2024, Puma’s Management Board will consist of Arne Freundt (CEO), Markus Neubrand (CFO), Maria Valdes (CPO), and Anne-Laure Descours (CSO). 

Images courtesy Puma