Puma announced that it has appointed industry expert Archie McEachern as vice president of its Basketball business unit, effective August 18, 2025. He will be based in Boston and report to Puma’s Chief Product Officer Maria Valdes.
McEachern builds on a successful career in the sports industry with several international leadership roles in merchandising, product creation and sales at Nike and VF Corporation. He also worked as the CEO of basketball innovation start-up 360 Hoops.
At Puma, McEachern replaces Max Staiger, who left the company earlier this year.
“With Archie, we’ve brought on a seasoned expert who understands both product and the culture of our consumers,” said Valdes. “Basketball has always been a part of Puma’s DNA, and as the game continues to grow globally, we’re confident that Archie will help elevate our legacy and expand our impact on and off the court.”
Since returning to the sport in 2018, Puma has reported positive momentum for its basketball unit and created products such as its MB series of signature shoes and the All-Pro, which features Puma’s Nitro foam technology. The company also signed several high-profile athletes as brand ambassadors including NBA and WNBA stars LaMelo Ball, Tyrese Haliburton and Breanna Stewart.
Images courtesy Puma
