Puma has issued its fifth sustainability report, which covers the reporting period 2007/2008 and details the company’s progress in enhancing working and social standards in its supply chain, building capacity at its suppliers’ factories, broadening its range of sustainable products and reducing the company’s environmental footprint through the PumaVision category puma.safe.
The report furthermore outlines Puma’s activities in supporting artists and creative organizations through the category puma.creative and its initiatives to support global peace through puma.peace.
Highlights of the document include a portrait of the concept PUMAVision, a description of PUMA’s response to the challenges it faces in its supply chain operations, capacity building projects and brand collaboration initiatives, the expansion of PUMA’s range of sustainable products through Fair Trade footballs and apparel from “Cotton Made in Africa,” and a detailed account of PUMA’s numerous initiatives to protect the environment.
The report has been certified by TÜV Rheinland, which said it “is confident that PUMA AG operates a meaningful and adequate system to collect, measure, control and steer their sustainability activities.”
